Software or services promoted as providing automated increases in “likes” on Facebook content without cost are widely available. These tools claim to generate artificial engagement, boosting the perceived popularity of posts, pages, or profiles. One example is a browser extension that purports to automatically interact with Facebook posts on behalf of a user, simulating genuine user activity.
The appeal of such offerings stems from the desire for increased visibility and influence on social media platforms. A larger number of “likes” is often perceived as an indicator of credibility or social relevance. Historically, individuals and businesses have sought ways to artificially inflate these metrics in an attempt to enhance their online presence and attract organic engagement. However, the use of automated systems to generate artificial engagement is often viewed as unethical and can violate the terms of service of social media platforms.
