The ability to silence alerts related to short-form video updates and activity on the social media platform is a function many users seek. This function allows individuals to customize their notification preferences, managing the frequency and types of alerts they receive. For example, a user might choose to disable updates when someone likes or comments on their own reels, or when new reels are suggested based on their viewing history.
Managing these alerts contributes significantly to a more focused and less disruptive user experience. By reducing the volume of less critical notifications, individuals can maintain concentration, minimize distractions, and engage with the platform on their own terms. Historically, social media platforms have increased notification frequency to drive engagement, but providing users with granular control allows them to balance connectivity with personal productivity and well-being.