The phrase signifies the process of taking down feedback or ratings posted by users on a Facebook business page. This action can involve hiding specific comments or disabling the review feature entirely, depending on the administrator’s objectives. For instance, a business might want to remove irrelevant or malicious feedback to maintain a positive online presence.
Managing user-generated content on Facebook is crucial for maintaining a brand’s reputation and fostering trust with potential customers. Historically, businesses have struggled with negative or misleading reviews, impacting their perceived credibility. Effective review management tools empower administrators to address concerns, correct misinformation, and present an accurate reflection of their services.