The visibility of user-generated feedback scores on a Facebook business presence can be a crucial element in shaping public perception. Eliminating this feedback display involves specific actions within the platform’s settings. This action effectively hides the star rating and review summaries from appearing on the public-facing page, though reviews themselves might still be accessible.
Hiding the aggregated user assessments can be beneficial in situations where the business is undergoing a rebranding effort, addressing past service issues, or seeking a fresh start in terms of its online image. Historically, businesses have relied on these ratings to build trust and demonstrate quality. However, a low or fluctuating rating can deter potential customers, making the option to conceal it a strategic choice in certain circumstances.