Facebook Stories offer a fleeting way to share moments with friends and followers. After posting a Story, the creator often wishes to know who has viewed the content. This information provides insight into engagement and audience interest.
Tracking viewers of ephemeral content offers advantages for understanding content performance and gauging audience reach. This data can be used to refine future postings and tailor content to specific demographics. Previously, the visibility of viewers was less transparent, leading to demand for clearer access to this information.