The feature allows users to share ephemeral contentphotos and videosthat disappears after 24 hours. A key element involves the ability to see which individuals have viewed the shared content. This visibility provides the content creator with information about audience engagement. For example, a user posting a story may want to see which of their friends, or followers if the profile is public, have viewed it.
The ability to track story viewers provides several benefits. It allows users to gauge the reach and popularity of their content. Furthermore, it facilitates a deeper understanding of audience demographics and interests. Historically, tracking content engagement was limited to likes and comments. This feature provided a more granular level of insight into audience interaction.